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Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series), by Roman Pichler
Ebook Free Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series), by Roman Pichler
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Pressestimmen
"Product owners have had few places to turn to for advice, despite having the hardest role on an agile project. This book rectifies that. Roman Pichler's insights into the duties of the product owner are powerful and practical. Correctly applied, his advice will benefit any product owner and agile team." -Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied "Scrum is silent on how a product owner can maximize value. Most product managers and marketers don't know how to use the iterative, incremental nature of Scrum to do so. Roman has filled this hole nicely with his new book, Agile Product Management with Scrum." -Ken Schwaber, codeveloper of the Scrum process "With so little written on the intersections of agile methods and product management, Roman makes a significant contribution to the field. The book provides clear guidance and rich examples on how to become an agile product manager and a successful product owner, and, further, how to lead with a strong vision. This book is a must read for product managers new to Scrum, product owners new to product management, and any product manager who wants to get the most out of Agile." -Greg Cohen, Principal Consultant, 280 Group and Director, Silicon Valley Product Management Association "I'm always happy to hear what Roman is thinking. What I really like about this book is that he not only shares his experience ("Common Mistakes" is a great section), but he also brings in the wisdom of others in the field. This powerful combination allows him to see farther ahead and share that vision with us. Thanks, Roman!" -Linda Rising, Independent Consultant and coauthor of Fearless Change: Patterns for Introducing New Ideas "Roman Pichler's new and remarkable book focuses on the product and the product owner role, applying Scrum to the whole value chain. His experience as a coach leads to genuinely balanced, practical, and applicable solutions for every conceivable situation in the product lifecycle. This is the definitive reference guide to agile product management for all practitioners!" -Markus Andrezak, Manager, Outsourced Product Development, mobile.international GmbH "Roman Pichler's product owner book is an easy-to-read and comprehensive description of the important role of the product owner in Scrum. It points out the significance of vision and leadership, as well as minimal marketable products and short release cycles. It is a resource for new product owners to get into their job and gives management good advice on choosing the right person for that job." -Andrea Heck, Dipl-Inf (Univ.), Agile Transition Project Manager "The product owner is a vital role in Scrum, and Roman's new book is a welcome contribution to helping product owners succeed." -Craig Larman, coauthor of Scaling Lean & Agile Development and Practices for Scaling Lean & Agile Development "Roman's no-nonsense approach takes Scrum back to its roots, examining and building on the fundamental concepts behind product ownership. The focus on teamwork is a welcome antidote to process-centric views of Scrum, showing how the product owner role changes and challenges the status quo of the traditionally run project. Well researched, Roman leverages both his own experience as well as that of others, clearly showing how Scrum product ownership works to solve common problems, citing realworld examples of both success and failure. Scattered with practical tips, this book is for anybody who wants to manage or to be a Scrum product owner and release successful products using Scrum." -Simon Bennett, Global Competency Lead and Product Owner, EMC Consulting "Roman Pichler's Agile Product Management with Scrum is destined to be a vital reference for agile product managers, product owners, business analysts, and anybody wanting to be a great agile product manager. Roman shares practical tips and guidance on all aspects of agile planning, the care and feeding of your product backlog, and the essential activities of visioning, valuing, and collaborating. Agile Product Management with Scrum will raise your awareness of the complex, multifaceted discipline of agile product management. Better yet, all agile team members will benefit by reading this book, because on every successful agile team, we all think like product managers." -Ellen Gottesdiener, President/Founder, EBG Consulting, Inc. "Agile software development is about incrementally converting requirements into working software using short iterations. Agile Product Management with Scrum answers one of the most important questions in product organizations: "Are we building the right product?" Or, as Roman so passionately put it in his subtitle, Creating Products that Customers Love. Roman's book is the long-awaited link to turn a broad vision into meaningful and digestible requirements. It provides a thorough introduction to the Scrum framework for product managers and executives who are eager to reduce development costs and time-to-market delivery of exciting new software products." -Jochen Krebs, Incrementor and Author of Agile Portfolio Management "Roman delivers an agile product management book that clearly describes the importance, challenges, and pitfalls of the product owner role. Using practical examples, highlighting common mistakes, and supplying reflection questions at the end of each chapter, Roman makes the role of product owner easily accessible and doable. This is the book to read for any organization wishing to implement Scrum." -Jessica Hildrum, former CEO of Norway's premier Agile training company "At the core of every successful agile development team is a visionary, engaged, and empowered product manager. In Agile Product Management with Scrum, Roman Pichler gives us a simple, no-nonsense definition of the role that will lead any Scrum team to amazing results. For all of you that want to get under the covers of the most important role in agile development, this is the book for you. A must for every new product owner!" -Steve Greene, Vice President, Program Management & Agile Development, salesforce.com
Buchrückseite
The First Guide to Scrum-Based Agile Product Management In "Agile Product Management with Scrum, "leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler's extensive experience, you'll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includesUnderstanding the product owner's role: what product owners do, how they do it, and the surprising implications Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders Grooming the product backlog: managing the product backlog effectively even for the most complex products Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions Collaborating in sprint meetings: understanding the product owner's role in sprint meetings, including the dos and don'ts Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterpriseThis book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.
Alle Produktbeschreibungen
Produktinformation
Taschenbuch: 160 Seiten
Verlag: Addison-Wesley Professional; Auflage: 1 (22. März 2010)
Sprache: Englisch
ISBN-10: 0321605780
ISBN-13: 978-0321605788
Größe und/oder Gewicht:
15,2 x 1,4 x 22,7 cm
Durchschnittliche Kundenbewertung:
4.8 von 5 Sternen
12 Kundenrezensionen
Amazon Bestseller-Rang:
Nr. 9.921 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
Roman starts his book describing the characteristics of a Product Owner, the Product Owner interactions with the team, ScrumMaster and stakeholders, writes some words about scaling the role in large project environments, and concludes the first chapter noting common mistakes taken when staffing the Product Owner role. Next he writes in detail about the first and essential task a Product Owner has to do - creating the product vision. Then he describes the main task of a Product Owner - working with the product backlog. After writing about release planning topics, Roman explains the collaboration of the Product Owner in the sprint events. He closes with some useful hints how to become a great Product Owner.I already have worked as a Product Owner the time reading this book. So most of the provided information was already known to me. But it was still worth reading the book, even that I was familiar with most of the information given. Indeed, there still were some eye-openers.It is a book worth reading, even if you are already working as a Product Owner. For those who are new to the role, I recommend reading the book.
Das Fachbuch liest sich sehr gut und ist sehr gut strukturiert. Die Rolle des Product Owner und alles was dazu gehört, wird verständlich erklärt. Ebenso werden viele Beispiele aufgezeigt, die das ganze Framework noch verständlicher machen. Auch in diesem Buch habe ich wieder an Wissen dazu gelernt. Klare Kaufempfehlung von mir.
Ich hatte befürchtet, dass das Buch etwas zu überflächlich nur die Rolle des "Product Owner" nach Scrum beschreibt - mitnichten! Hier wird auf den knappen 120 Seiten, die gut strukturiert sind, alle wichtigen Informationen ausgebreitet. Viele Referenzen untermauern dabei nicht nur Herrn Pichlers Aussagen, sondern laden auch noch zum Weiterlesen ein. Außerdem wird nicht unnötig ausgeschmückt, sodass man mit jedem Absatz etwas dazulernt.Mir hat das Buch sehr geholfen, obwohl ich schon längere Zeit als Product Owner tätig bin.
Gibt übersichtliche Schnelleinführung wie Agiles Product Management aussehen soll/kann.Stellt die Anforderungen an den Agilen (Chief) Product Owner da und nennt die häufigsten Fehler.Kaum Bla-Bla.Bestes mir bekanntes Buch zum Thema.
Great Book and must read for and agile vor not-now agile product responsible. Well structured and easy to use as help Düring daily business
Ich wollte mit dem Buch Kenntnisse über die Scrum Product Owner Rolle fundieren, um mich auf die PSM III Prüfung vorzubereiten und wurde nur in einem Punkt enttäuscht: Roman Pichlers Buch stellt den Bezug zum Scrum Regelwerk nur selten sehr deutlich dar. Ich werde zu diesem Zweck die Fragen zur Reflektion an den Kapitelenden in Verbindung mit dem Scrum Guide verwenden.
130 Seiten sind nicht viel für ein Fachbuch. So viele Seiten hat Roman Pichlers "Agile Product Management with Scrum", und allein schon der Seitenzahl nach hat Roman Pichler sich viel Mühe gegeben, denn langatmige und jede Aussage dreimal variierende Bücher schreiben ist ungleich einfacher. Der Autor hat es kurz vor der Veröffentlichung als gedrucktes Buch noch mal aufgeräumt und wohltuend gekürzt - die vorher teilweise verfügbaren Online-Vorversionen habe ich anders in Erinnerung.Das Buch richtet sich vor allen anderen Scrum-Interessierten an Product Owner, und so beginnt es auch damit, die Rolle des Product Owner abzugrenzen und zu verstehen. Danach kommen in jeweils eigenen Kapitel die Hauptaufgaben des Product Owner dran: Die Produktvision ausmalen, das Product Backlog pflegen, Releases planen und die Zusammenarbeit mit dem Entwicklungsteam vor allem in der Iterationsplanung. Abschließend behandelt das Buch noch, wie man ein guter Product Owner werden und wie man diese Rolle im Unternehmen etablieren kann.Die einzelnen Aussagen sind gut auf den Punkt gebracht, das Buch ist inhaltlich kompakt und dennoch in einer gut verständlichen Sprache mit sauberer Terminologie geschrieben.Die eingestreuten PraxisbeispieleDer praktische Nutzen ergibt sich neben der Theorie zu Scrum und der Product-Owner-Rolle vor allem daraus, dass Roman Pichler jeweils in ganz kurzen Abschnitten von oft weniger als einer Seite entweder hilfreiche oder gängige Techniken, Modelle oder Prinzipien anreißt, beispielsweise Personas und Szenarien, Ockhams Rasiermesser, Kanos Modell von Produkteigenschaften, Product-Owner-Hierarchie-Varianten u. Ä. Oder dass er typische Missverständnisse, Fehlerquellen oder besondere Herausforderungen kurz anspricht, beispielsweise den überlasteten Product Owner, das Product-Owner-Komitee oder Hinweise zum Umgang mit Qualitätsanforderungen gibt.Die Kompaktheit der Darstellung gibt Einsteigern erst einmal einen guten Überblick und Orientierung. Und Fortgeschrittene und erfahrene Product Owner finden auch noch die eine oder andere Hilfe. Das Buch behandelt nur die wichtigsten Fragen, einige auch nur sehr oberflächlich, und weckt den Wunsch, noch viel mehr Aspekte, noch mehr Techniken, Modelle und Prinzipien zu berücksichtigen. Der Charme des Buchs liegt aber in der Begrenzung, da befolgt der Autor seine eigenen Ratschläge.Es gibt noch nicht viele Bücher zum Product Ownership, insofern ist es leicht gesagt: Für Product Owner ist das Buch Pflichtlektüre.Die deutsche Übersetzung erscheint ebenfalls in Kürze und aufgrund der bisherigen Arbeiten Pichlers darf erwartet werden, dass auch die Übersetzung sprachlich sauber sein wird, was sich leider nicht von allen deutschsprachigen Scrum-Büchern behaupten lässt.Bernd Oestereich
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